“Welsh tech firm developing iPhone and Android app to help protect personal information”

“Welsh tech firm developing iPhone and Android app to help protect personal information”

Cufflink found the perfect home at the M-SParc Science Park on Anglesey

(Article originally published by Daily Post Business Editor Owen Hughes on July 8th 2019)

An Anglesey tech company is developing new cutting-edge software which could revolutionise the way we manage and share our personal information.

Established in October 2018, Cufflink is now using its M-SParc Science Park base to tackle one of the biggest issues of our time – data protection.

It has also just had confirmation of a successful funding bid from Innovate UK, the UK Government’s Innovation Agency.

Maintaining the security of people’s personal information is at the heart of Cufflink’s efforts.

Co-founder Billy Williams, from Amlwch, said: “We’re currently developing a new and innovative Application for iPhone and Android devices, which we believe will revolutionise how personal information is stored and shared securely.

“Our app and integrated service will ensure that the user is in charge of when and, most importantly, who they share their personal information with.”

They say that currently personal information is stored by many third parties, like a website, organisation or the handset.

Cufflink say information is stored and duplicated numerous times – increasing the costs for third parties and the likelihood of information being hacked or accessed illegally.

But the firm says it can provide a safe and secure place to store and share personal information online – allowing people to register for websites and services with only a reference to the data needing to be stored.

Mr Williams added: “We firmly believe that people should be able to manage and control their own personal information, without fear of what some companies or individuals might do with it, without their knowledge or permission.

“To that end, Innovate UK’s support will also let us carry out more ground-breaking research into developing a new consumer led global personal information market. Cufflink will be at its forefront.”

Since establishing at M-SParc and receiving this funding, Cufflink has three employees, and has recently also recruited two summer interns from Bangor University. This is thanks to the link with M-SParc and the business support it offers to tenants.

Pryderi ap Rhisiart, managing director of M-SParc, said: “The work being done by Cufflink is exactly the reason M-SParc was established.

“This is cutting-edge work, being done in North Wales by a local team, and benefiting a global issue.”